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5406682: International Marketing - Lecture

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Semester:WS 22/23
Type:Lecture
Language:English
Scheduled in semester:5
Semester Hours per Week / Contact Hours:45.0 L / 34.0 h
Self-directed study time:86.0 h

Module coordination/Lecturers

Curricula

Bachelor's degree programme in Business Administration (01.09.2012)

Description

Introduction to International Marketing: basics and characteristics of international marketing, political roles, cultural and economic environments, international market research, development, implementation and coordination of international marketing programs.

Qualifications

  • achieve a deeper understanding of various aspects of international marketing and evaluate different marketing approaches.
  • apply their scientific skills
  • enhance other important competencies such as tolerance, empathy, active listening, and team capabilities
  • display Initiative and curiosity as well as critically reflect on various issues

Lectures Method

Discussion, Reflection

Literature

Keegan, W. J. and Green, M. C. (2014) Global Marketing, 8th ed., Boston: Pearson.

Exam Modalities

  • written examination

Dates

DatumZeitRaum
22.09.202214:15 - 18:45H4
06.10.202214:15 - 18:45H7 (Fabrikweg)
27.10.202214:15 - 18:45H7 (Fabrikweg)
03.11.202214:15 - 18:45H7 (Fabrikweg)
17.11.202214:15 - 18:45S4
18.11.202209:00 - 15:00S10 (Fabrikweg)
02.12.202209:00 - 15:00S10 (Fabrikweg)

Exams

  • PWW-BA-12_International Marketing - VO (WS 22/23, bestätigt)
  • PWW-BA-12_International Marketing - VO (SS 23, bestätigt)