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5410297: FU_Basics of Public Relations and Journalism

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Semester:WS 22/23
Type:Miscellaneous
Language:English
Scheduled in semester:1-6
Semester Hours per Week / Contact Hours:30.0 L / 22.5 h
Self-directed study time:67.5 h

Module coordination/Lecturers

Curricula

Bachelor's degree programme in Business Administration (01.09.2012)
Cross faculty elective subjects (01.09.2014)
Master's degree programme in Information Systems (01.09.2015)
Master's degree programme in Finance (01.09.2015)
Master's degree programme in Information Systems (01.09.2019)
Bachelor's degree programme in Architecture (01.09.2019)
Master's degree programme in Architecture (01.09.2019)
Master's degree programme in Entrepreneurship and Management (01.09.2020)
Master's degree programme in Finance (01.09.2020)
Bachelor's degree programme in Business Administration (01.09.2021)

Description

Commonalities and differences of journalism and PR
Relevance for coverage
Evaluation of sources
Texting news and press releases
Insights in the workflow of media and working conditions of journalists
Importance of illustrations and photos

Lecture Goals

Low-threshold explaining of complex topics
Journalistic tools for daily use
Optimization of your first impression
Writing and speaking - how to put topics in a nutshell

Learning Outcomes

Low-threshold explaining of complex topics
Journalistic tools for daily use
Optimization of your first impression
Writing and speaking - how to put topics in a nutshell

Qualifications

Lectures Method

Workshop with individual Feedback; writing sessions in mother language (German or English)

Literature

Salter, Brian (2012). PR in a week: A Public Relations Masterclass In Seven Simple Steps (Print, Kindle)

Jensen, Kaspar Skov (2013). The basics of News Journalism (Amazon Kindle)

Exam Modalities

Grading

Writing portfolio
Presentation

Compulsory attendance (min. 80%)

Assessment

Grading

Writing portfolio
Presentation

Compulsory attendance (min. 80%)

Comments

cross-faculty course:
Rules for registration: www.uni.li/cross-faculty