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5509668: C19 Digital Business

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Semester:SS 23
Scheduled in semester:2
Semester Hours per Week / Contact Hours:22.0 L / 16.5 h
Self-directed study time:73.5 h

Module coordination/Lecturers


Master's degree programme in Information Systems (01.09.2019)


In Digital Business, students collaborate with small and medium-sized companies to develop new business models, open new markets, and innovate with existing products and services, so students learn to recognise, understand, develop, and exploit digital innovations. The course topics change from semester to semester, but the course usually addresses seven grand themes:

• Designing digital business strategy
• Digital entrepreneurship and intrapreneurship
• Opportunity recognition
• Business model innovation
• Value creation and cocreation
• Digital transformation
• Project management

Learning Outcomes

After successful completion of the course, students will

Professional competence
• understand the complex nature of digitalisation in small and medium-sized enterprises as well as start-up
• understand the entrepreneurial aspects in digital business: from opportunity recognition to designing digital strategy and business model and convincing potential stakeholders

Methodological competence
• be able to develop feasible solutions to their identified issues and evaluate them using appropriate methods

Social competence
• be able to collaborate in teams and with external partners
• be able to outline a project plan to implement their ideas and complete the project under time pressure

Personal competence
• demonstrate readiness to innovate and to view an idea, a problem, or a solution from several different
• be able to articulate their ideas clearly in an elevator pitch, in order to persuade potential collaborators
and sponsors of the values of their ideas

Technological competence
• be able to identify the appropriate technologies to support digital business solutions


Lectures Method

• The course involves interactive seminars with workshops and regular presentations.
• The faculty and a jury of representatives from regional companies evaluate the students’ solutions in terms of innovativeness and usefulness and provide them with feedback and advice.


• Gupta, S. (2018). Driving digital strategy: A guide to reimagining your business. Boston, MA: Harvard Business Review Press.
• Rauser, A. (2016). Digital strategy: A guide to digital business transformation. North Charleston, SC: CreateSpace.
• Saldanha, T. (2019). Why digital transformations fail. Oakland, CA: Berrett-Koehler Publishers.

Exam Modalities

Seminar paper, presentations, project results; attendance is mandatory (80%)


  • PWW-MA_Digital Business SE (SS 23, bestätigt)