4606683: International Marketing - Exercise course

back to overview
Semester:WS 18/19
Scheduled in semester:5
Semester Hours per Week / Contact Hours:15.0 L / 11.5 h
Self-directed study time:48.5 h

Module coordination/Lecturers


Bachelor's degree programme in Business Administration (01.09.2012)


Discussion of current international marketing topics as well as fields of study


    • recognize, understand and apply various international marketing approaches
    • consolidate and apply material presented in class
    • apply their scientific writing skills;
    • research and select appropriate literature;
    • develop specific research questions
    • recognize the importance of tolerance, empathy, and active listening in class and in team setting;
    • they demonstrate these skills and values
    • show initiative and curiosity as well as critically reflect on various issues

Lectures Method

Case studies; to deepen the understanding of scientific work the creation of (short) scientific papers/ presentations


Implementation of recent literature from the international marketing area

Exam Modalities

  • paper
  • presentation