Semester:WS 24/25
Type:Exercise
Language:English
Scheduled in semester:5
Semester Hours per Week / Contact Hours:14.0 L / 10.5 h
Self-directed study time:49.5 h
Type:Exercise
Language:English
Scheduled in semester:5
Semester Hours per Week / Contact Hours:14.0 L / 10.5 h
Self-directed study time:49.5 h
Module coordination/Lecturers
- Prof. Dr. Leo Brecht
(Modulleitung)
- Dr. Ferdinand Thies
(Externer Dozent)
- Marie Scheuffele, MSc
(E-Learning Admin)
Curricula
Bachelor's degree programme in Business Administration (01.09.2021)Modules
Description
- Fundamentals of Digital Markets, Platform Economics, Digital Transformation and changes in value creation through digitization
- Strategies and Principles of a Platform Economy. (e.g. Gig-Economy, Sharing Economy, Digital Entrepreneurship)
Qualifications
- are able to describe fundamental concepts of digital markets
- can describe the impact of digitization on business models, value creation, organizations and society
- understand platform ecosystems and their dynamics
- can describe the role of IT in the development of platform based ecosystems
- can make predictions of future developments of digital businesses & platforms
- provide proper argumentation for the solution path chosen in the assignment
- are able to apply methods and models in relation to digitization to contemporary problems
- are able to analyze and evaluate platform based business models
- solve different assignments with relation to the the methods learnt
- evaluate the developed solutions regarding its applicability and its reasonableness
- work together to solve the assignments, communicate with each other and give support
- evaluate themselves and their contribution in the team with relation to cooperation, communication and troubleshooting
- develop their social competences while working in a team and adapt these competences to optimize the result of the teamwork
- support other team members while presenting the results
- tolerate different opinions and working styles
- participate self-initiated and act on one's own responsibility
- recapitulate the contents of lectures, exercises and cases in a self-organized way
- assess their own learning progress during lectures, exercises, case studies and self-study
- identify their own strengths and weaknesses
Literature
Required Reading:
- Laudon, K. C., Traver C. G. (2017). E-Commerce 2017. Pearson.
Recommended Reading:
- Turban, E., King, D. Lee, J., Liang, Ting-Peng, Turban, D. (2012). Electronic Commerce 2012. A Managerial and Social Networks Perspective. Pearson.
Exam Modalities
- exercises 60%
- essay 40%
Dates
Datum | Zeit | Raum |
18.09.2024 | 15:00 - 16:30 | H4 |
02.10.2024 | 15:00 - 16:30 | H4 |
16.10.2024 | 15:00 - 16:30 | H4 |
13.11.2024 | 15:00 - 16:30 | H4 |
04.12.2024 | 15:00 - 16:30 | H4 |
11.12.2024 | 15:00 - 16:30 | H4 |
18.12.2024 | 15:00 - 16:30 | H4 |
Exams
- PWW-BA-21_Digital Markets (VT IME) - Exercise (WS 24/25, bestätigt)