Semester:WS 24/25
Type:Seminar
Language:English
Scheduled in semester:5
Semester Hours per Week / Contact Hours:28.0 L / 21.0 h
Self-directed study time:39.0 h
Type:Seminar
Language:English
Scheduled in semester:5
Semester Hours per Week / Contact Hours:28.0 L / 21.0 h
Self-directed study time:39.0 h
Module coordination/Lecturers
- Dr. Bernd Schenk
(Modulleitung)
- Dr. Bernd Schenk
(Interner Dozent)
Curricula
Bachelor's degree programme in Business Administration (01.09.2021)Modules
Description
Case Studies in the field of E-Business / E-Commerce
Qualifications
- replicate the content of case studies in relation to E-commerce (as-is situation, solution, results).
- discuss case studies in the field of E-commerce with relation to methods and theories covered in the lecture.
- solve different assignments with relation to the case study by using the methods learnt.
- compare the as-is situation and solutions described in different cases and identify possibilities for improvement.
- develop new E-commerce solutions and approaches for the case studies used.
- evaluate the developed solutions regarding its advantages and sustainability.
- listen to the lecturer and their colleagues.
- work together to solve the assignments of the case study, communicate with each other and give support.
- evaluate their selves and their contribution in the team with relation to cooperation, communication and troubleshooting.
- develop their social competences while working in a team and adapt these competences to optimize the result of the teamwork.
- support other team members while presenting the results and provide proper argumentation for the solution path chosen in the case study.
- repeat the contents of lectures, exercises and case studies in a self-organized way
- assess their own learning progress during lectures, exercises, case studies and self-study (e.g., participation in discussions, solving exercises, presenting solutions)
- identify their own strengths and weaknesses
- tolerate different opinions and working styles (e.g., during classroom discussions, in online forums)
- Website Tools: Wix.com, Balsamiq, Google Adwords, Google Analytics
Lectures Method
Interactive Exercise, students present their solutions during the course.
Literature
Laudon, K. C., Traver C. G. (latest edition) E-Commerce. Pearson.
Exam Modalities
- Seminar Paper 70%
- Presentation 30%
Dates
Datum | Zeit | Raum |
17.09.2024 | 10:00 - 13:00 | S2 |
01.10.2024 | 10:00 - 13:00 | S2 |
15.10.2024 | 10:00 - 13:00 | S2 |
05.11.2024 | 10:00 - 13:00 | S2 |
19.11.2024 | 10:00 - 13:00 | S2 |
03.12.2024 | 10:00 - 13:00 | S2 |
17.12.2024 | 10:00 - 13:00 | S2 |
Exams
- PWW-BA-21_E-Commerce (VT IMIT) - Seminar (WS 24/25, bestätigt)