Semester:SS 14
Type:Lecture
Language:English/German
Scheduled in semester:2
Semester Hours per Week / Contact Hours:50.0 L / 37.5 h
Self-directed study time:112.5 h
Type:Lecture
Language:English/German
Scheduled in semester:2
Semester Hours per Week / Contact Hours:50.0 L / 37.5 h
Self-directed study time:112.5 h
Module coordination/Lecturers
- PD Dr. habil. Christian Marxt
(Modulleitung)
- PD Dr. habil. Christian Marxt
(Interner Dozent)
Curricula
Master's degree programme in Entrepreneurship - Major Finance (01.10.2008)Master's degree programme in Entrepreneurship (01.10.2008)
Master's degree programme in Entrepreneurship (01.09.2012)
Modules
Description
- International Market Environment
- International Market Entry and Development of Markets
- Export Marketing Mix
- Global Marketing Mix
Lecture Goals
During Discover New Markets the lecture content is intensified and deepened through treatment of business problems resulting in the following leaning outcomes and requisite skills:
- The educational journey Discover New Markets provides the participants with practically relevant insights into internationalisation in new, developing markets. The study trip is conducted for example in China, India, Latin America, Scandinavia on an alternating basis.
- Through university lectures and talks with entrepreneurs, the students are provided with insight into the most significant influential factors impacting business dealings in a selected international market.
- The students are taught practically relevant implementation processes for internationalisation, including explanations of country-specific business customs, negotiation practices, intercultural particularities, market entry strategies and shifting of individual units in the value added chain.
Social and Methodological Skills
- The students receive the opportunity of directly applying their knowledge accrued from the lectures to everyday business dealings in a foreign destination.
- The students practice their intercultural skills in direct contact with foreign cultures and market conditions.
Qualifications
Lectures Method
During the Discover New Markets the theories and fundamentals of International Entrepreneurshipare applied and expanded. Debriefings are conducted by the lecturers.
Literature
Required reading
- Hisrich, R.D. (2012). International Entrepreneurship - Starting, Developing and Managing a Global Venture (2. Ed.). Thousand Oaks: SAGE.
Recommended
- Recommended are current English-language journal articles. The articles are available to students for downloading at the Moodle.
Materials
Further material (scripts, transparencies, links etc) are gonna be available for the participants at the Moodle (direct link below).
Exam Modalities
Examination through a pretest before the start of the course (50%) plus evaluation of project work and engagement during the program (50%).
Dates
Datum | Zeit | Raum |
24.04.2014 | 13:00 - 14:00 | H2 |
01.06.2014 | 00:00 - 00:00 | Extern |
02.06.2014 | 00:00 - 00:00 | Extern |
03.06.2014 | 00:00 - 00:00 | Extern |
04.06.2014 | 00:00 - 00:00 | Extern |
05.06.2014 | 00:00 - 00:00 | Extern |
06.06.2014 | 00:00 - 00:00 | Extern |
07.06.2014 | 00:00 - 00:00 | Extern |
08.06.2014 | 00:00 - 00:00 | Extern |