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Designing attractive financial products

The Institute for Financial Services at the University of Liechtenstein is to offer a seminar on the topic of behavioural finance over four days in March and April 2012. Registration for the Behavioural Finance seminar by 29 February.

The Institute for Financial Services at the University of Liechtenstein is to offer a seminar on the topic of behavioural finance over four days in March and April 2012. Registration for the Behavioural Finance seminar by 29 February.

Behavioural finance, albeit a relatively young area of research, has already proven itself to be extremely relevant in practice. Investment decisions are made by humans, and financial products are designed by and for humans who do not always behave rationally. Taking psychological factors into consideration helps to understand how decisions are made in client advisory services, and makes it possible to avoid typical misconceptions. The repositioning of the financial centre demands excellently trained staff who are familiar with the latest findings in their own specialist areas, which is why the Chair in Finance at the Institute for Financial Services at the University of Liechtenstein is offering a four-day seminar on the topic of behavioural finance. Module A will be held on Friday and Saturday, 30 and 31 March 2012, and will be presented by Dr. Michael Hanke, Professor of Finance, and Dr. Martin Angerer, assistant professor of Finance, both from the Institute for Financial Services at the University of Liechtenstein. Module B, which can be added optionally, will be held on 20 and 21 April 2012 by Dr. Marc Oliver Rieger, Professor of Banking and Finance at Trier University.

Understanding clients and providing them with optimal advice
In the first module of the seminar, participants will be provided with a solid background in the principles of human decision-making, before being shown how human behavioural patterns and errors have an impact on decision-making and how this behaviour can be measured. In the second module, the lessons learned will be applied to the four areas of product design, dynamic asset management, life-cycle planning and structured asset management, and explored further. The seminar is aimed at bankers, trustees, asset managers and employees of insurance companies wishing to enhance their expertise in the area of behavioural finance, with a view to optimizing their client advisory services and the attractiveness of their financial products. An examination can be completed at the end of the seminar for those wishing to gain a certificate.



Behavioural Finance seminar
Seminar room 3 of the University of Liechtenstein, Vaduz
30 and 31 March (Module A), 20 and 21 April 2012 (Module B)
Price: CHF 2,500.00 per person including documentation (CHF 1,500.00 for Module A only)
Registration at http://www.uni.li/tabid/266/id/33878.67/default.aspx
Registration deadline: 29 February 2012