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HomeNewsDr. Bernd Schenk has been invited to a presentation about Fashion 2.0 / Challenges in the Textile Retail Sector.

Dr. Bernd Schenk has been invited to a presentation about Fashion 2.0 / Challenges in the Textile Retail Sector.


How is fashion created in the web 2.0 age? Which challenges and opportunities are provided by the usage of user-generated content? Questions like these were covered by the annual conference of the TIG, a community of Austrian-based owner-operated textile retail companies. Dr. Bernd Schenk, lecturer at the University of Liechtenstein, was invited to hold a speech covering actual developments in this sector.

How is fashion created in the web 2.0 age? Which challenges and opportunities are provided by the usage of user-generated content? Questions like these were covered by the annual conference of the TIG, a community of Austrian-based owner-operated textile retail companies. Dr. Bernd Schenk, lecturer at the University of Liechtenstein, was invited to hold a speech covering actual developments in this sector.

The textile industry has already reacted to these new influences. Blogger are exchanging information about latest trends, models are casted via online platforms, and consumers are enabled to decide about the setup of an accessories collection of certain designers.

Beside the changes in the fashion sector the challenges regarding a suitable communication with the consumer has grown. An optimal page-rank on Google, a company page on Facebook, or a proper evaluation on Qype are important components of a communication mix. One of the most important components is the usage of viral effects to spread information.

The presentation of Dr. Bernd Schenk encountered great interest and was followed by intensive discussions regarding necessary communication channels for certain target groups of the the retail sector.

Further Information:

Press Review