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What does the Internet know about me?

This question will be addressed at the public event presented by the Data Protection Office, which will be held in the auditorium at the University of Liechtenstein on Thursday, 26 January 2012, at 5 p.m. The event marks the occasion of the European Data Protection Day and aims to raise public awareness of the topic of data protection.

This question will be addressed at the public event presented by the Data Protection Office, which will be held in the auditorium at the University of Liechtenstein on Thursday, 26 January 2012, at 5 p.m. The event marks the occasion of the European Data Protection Day and aims to raise public awareness of the topic of data protection.

The Internet has become an indispensable aid. We surf the Internet every day, for private or professional reasons. We obtain information, handle business transactions – and leave traces. Is the Internet really “for free”? Or is our personal data the currency with which we are “paying”? How is personal data collected and evaluated? How are user profiles created? How are our clicks turned into money that is credited to Internet companies’ accounts? Can I use the Internet and still protect my data? The event to mark the occasion of the 2012 Data Protection Day will be held in the auditorium at the University of Liechtenstein, in Vaduz, on Thursday, 26 January 2012, from 5 p.m. to approximately 7 p.m., followed by a drinks reception. Entry is free. All interested parties are welcome. Further information regarding the Data Protection Day can be found at www.dss.llv.li. For organizational reasons, please register with the Data Protection Office by 23 January, either by sending an e-mail to info@dss.llv.li or by calling +423 236 60 94.

Caught between (online) marketing and data protection
Following a welcome address by Data Protection Officer Philipp Mittelberger, Patrik Marxer and Jeffrey Nigg from the IT Crowd Club Liechtenstein (itcc.li) will introduce you to the topic through the use of an interactive survey and examples from everyday life. Subsequently, in his keynote speech, Günter Karjoth will then explore the tensions between (online) marketing and data protection, explaining what a balance between advertisers and users with regard to the use of personal data could look like. With Günter Karjoth, a top-class speaker has been secured for the Data Protection Day. He is a researcher at IBM Research in Zurich and gives lectures at the Swiss Federal Institute of Technology (ETH) Zurich on privacy regarding the electronic society.

My data as merchandise!
In the subsequent panel discussion, Günter Karjoth, Patrik Marxer, Christine Wohlwend (IKT Forum Liechtenstein), Patrick Widmer (ByteRaider) and Michael Valersi (Data Protection Office) will analyse the topic from different perspectives and answer questions posed by the audience. The event will be presented by Professor Jan vom Brocke, Head of the Institute of Information Systems at the University of Liechtenstein. The evening will be concluded with an informal drinks reception, providing further opportunities for interesting conversations and discussions.



Programm for Download (only provided in German)
Programm_Datenschutztag_2012.pdf