Impact of ESG pillars on investment decision: Evidence from applying conjoint analysis

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Type and Duration

PhD-Thesis, since September 2019


Chair in Business Administration, Banking and Financial Management

Main Research

Wealth Management

Field of Research

Banking and Finance


The paper aims to investigate investor's preferences with regard to environmental, social and governance (ESG) concerns. The sample is based on individual investors from China and United States of America. Data collection is done with application of choice-based survey and conjoint analysis framework. Given methodology allows us to observe the preferences of individual investors as well as demonstrate level of interest in environmental, social and governance issues. In addition, most common key performance indicators (KPIs) will be used to identify preferences among investors and backtest the results generated by choice-based conjoint analysis. In the last phase, qualitative comparative analysis will be applied with use of multinomial regression to test whether the results obtained are statistically significant.


Socially responsible investors, Socially responsible investment strategies, Environmental social and governance, Key performance indicators, Investors' preferences