Guiding Process Behavior – Digital Nudging in Process Science

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Type and Duration

Preproposal PhD-Thesis, since September 2021

Coordinator

Hilti Chair of Business Process Management

Main Research

Business Process Management

Description

Since everything we do, see or experience unfolds in processes, the newly emerging field of process science aims to synthesize efforts from various disciplines to understand and design processes. Furthermore, processes are in a constant state of flux and the behavior of individual process participants can actively influence this change. Hence, so-called digital nudges can be employed to guide people’s behavior within processes to eventually improve the process out-come. Therefore, the present dissertation project aims to contribute to the discourse in these nascent areas by exploring the effects of digital nudging in process science. For this purpose, a literature analysis as well as experimental studies shall be carried out to identify promising re-search opportunities and subsequently analyze specific nudging scenarios experimentally. By doing so, this dissertation has the objective to provide meaningful contributions to the knowledge base in the research areas of information systems, process science as well as digital nudging. Furthermore, it has the potential to offer notable practical contributions that can make an impact in the real world by guiding people’s behavior for process improvement.

PhD-Student

Sandro Franzoi, MSc

Supervisor

Prof. Dr. Jan vom Brocke