The Intellectual Capital Statement as a Marketing Communication Tool: An Exploratory Study

Reference

Durst, S., & Güldenberg, S. (2010). The Intellectual Capital Statement as a Marketing Communication Tool: An Exploratory Study. Paper presented at the The 5th International Forum on Knowledge Asset Dynamics (IFKAD), Matera, Italy.

Publication type

Paper in Conference Proceedings

Persons

• Dr. Susanne Durst, MSc
• PD Dr. habil. Stefan Güldenberg

Organizational Units

• Institute for Entrepreneurship
• Chair in International Management