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Customer Oriented Knowledge Management - The Identification and Integration of Customer Knowledge as a Strategic Competitive Advantage of Entrepreneurial Firms

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Reference

Wilhelm, S. (2011). Customer Oriented Knowledge Management - The Identification and Integration of Customer Knowledge as a Strategic Competitive Advantage of Entrepreneurial Firms. Paper presented at the PhD colloquium at The 7th SKM Symposium jointly with 9th International Conference on Competence-based Management, Linz, Austria.

Publication type

Paper in Conference Proceedings

Persons

Organizational Units

  • Institute for Entrepreneurship
  • Chair in International Management