Internal Brand Building in Multicultural Organizations: A Roadmap Towards Action Research

Reference

Vallaster, C. (2004). Internal Brand Building in Multicultural Organizations: A Roadmap Towards Action Research. Qualitative Market Research: An International Journal, 7(2), 100 - 113. (ABDC_2022: B; ABS_2021: 2)

Publication type

Article in Scientific Journal

Persons

• Prof. (FH) Dr. habil. Christine Vallaster

Organizational Units

• Institute for Entrepreneurship
• Van Riemsdijk Chair in Entrepreneurship