Corporate Branding and Corporate Reputation - Divided by a Shared Purpose?

Reference

Fisher-Buttinger, C., & Vallaster, C. (2011). Corporate Branding and Corporate Reputation - Divided by a Shared Purpose? In S. Helm & et al. (Eds.), Management for Professionals: Reputation Management (pp. 59-73): Springer.

Publication type

Chapter in Edited Book

Persons

• Prof. (FH) Dr. habil. Christine Vallaster

Organizational Units

• Institute for Entrepreneurship
• Chair in International Management