CSR and Corporate Branding: Out-of-the-box Thinking Required

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Reference

Vallaster, C. (2010). CSR and Corporate Branding: Out-of-the-box Thinking Required. Paper presented at the The 13th ICIG Symposium, St. Gallen, Switzerland.

Publication type

Paper in Conference Proceedings

Persons

Organizational Units

  • Institute for Entrepreneurship
  • Van Riemsdijk Chair in Entrepreneurship