Weblogs: How They Contribute to Co-construct a Corporate Brand: The Case of Gate Gourmet

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Reference

Vallaster, C., de Chernatony, S., & v. Wallpach, S. (2005). Weblogs: How They Contribute to Co-construct a Corporate Brand: The Case of Gate Gourmet. Paper presented at the Branding Conference, Birmingham, UK.

Publication type

Paper in Conference Proceedings

Persons

Organizational Units

  • Institute for Entrepreneurship
  • Van Riemsdijk Chair in Entrepreneurship