How Much do Leaders Matter in Internal Brand Building? - An International Perspective

Reference

Vallaster, C., & de Chernatony , L. (2004). How Much do Leaders Matter in Internal Brand Building? - An International Perspective. Paper presented at the IFSAM Conference, Göteborg, Sweden.

Publication type

Paper in Conference Proceedings

Persons

• Prof. (FH) Dr. habil. Christine Vallaster

Organizational Units

• Institute for Entrepreneurship
• Van Riemsdijk Chair in Entrepreneurship