Guess What? Having the Audience Guess the Result Increases the Impact of a Communication

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Reference

Holden, S. J., Mcintyre, S., Jones, M., & Vallaster, C. (2003). Guess What? Having the Audience Guess the Result Increases the Impact of a Communication. Paper presented at the La Londe Conference, La Londe, France.

Publication type

Paper in Conference Proceedings

Persons

Organizational Units

  • Institute for Entrepreneurship
  • Chair in International Management