Brand Management in a Multicultural Environment: Towards an Action Research / Action Learning Framework

Reference

Vallaster, C. (2002). Brand Management in a Multicultural Environment: Towards an Action Research / Action Learning Framework. Paper presented at the 1st International Workshop on Qualitative Research in Marketing and Management, University of Economics and Business Administration, Vienna. Austria.

Publication type

Paper in Conference Proceedings

Persons

• Prof. (FH) Dr. habil. Christine Vallaster

Organizational Units

• Institute for Entrepreneurship
• Van Riemsdijk Chair in Entrepreneurship