The Development of Shared Mental Models and Shared Vision by Multicultural Groups - A Case Study Approach Exploring Marketing Decision-Making Process

Reference

Vallaster, C. (1998). The Development of Shared Mental Models and Shared Vision by Multicultural Groups - A Case Study Approach Exploring Marketing Decision-Making Process. Paper presented at the EMAC Colloquium for Doctoral Students in Marketing, Stockholm, Sweden.

Publication type

Paper in Conference Proceedings

Persons

• Prof. (FH) Dr. habil. Christine Vallaster

Organizational Units

• Institute for Entrepreneurship
• Van Riemsdijk Chair in Entrepreneurship