Aligning Organizations Along the Corporate Brand Values in an Intercultural Context

Reference

Vallaster, C. (2009). Aligning Organizations Along the Corporate Brand Values in an Intercultural Context. Berlin: epubli.

Publication type

Monograph

Persons

• Prof. (FH) Dr. habil. Christine Vallaster

Organizational Units

• Institute for Entrepreneurship
• Van Riemsdijk Chair in Entrepreneurship