An online discursive inquiry into the social dynamics of multi-stakeholder brand meaning co-creation

back to overview

Reference

Vallaster, C., & von Wallpach, S. (2013). An online discursive inquiry into the social dynamics of multi-stakeholder brand meaning co-creation. Journal of Business Research, 66(9), 1505–1515. (ABDC_2022: A; ABS_2021: 3; VHB_3: B)

Publication type

Article in Scientific Journal

Persons

Organizational Units

  • Institute for Entrepreneurship
  • Van Riemsdijk Chair in Entrepreneurship