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Do You Know Your Valuable Customers? A Customer Knowledge Management Perspective for Entrepreneurial Firms

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Reference

Wilhelm, S., Güldenberg, S., & Güttel, W. (2012). Do You Know Your Valuable Customers? A Customer Knowledge Management Perspective for Entrepreneurial Firms. Paper presented at the The 7th International Forum on Knowledge Asset Dynamics (IFKAD) and Knowledge Cities World Summit (KCWS), Matera, Italy.

Publication type

Paper in Conference Proceedings

Persons

Organizational Units

  • Institute for Entrepreneurship
  • Chair in International Management