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How Much Knowledge Should a Business Give Away to its Customers? A Strategic Approach to Customer Knowledge Management

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Reference

Wilhelm, S., & Güldenberg, S. (2012). How Much Knowledge Should a Business Give Away to its Customers? A Strategic Approach to Customer Knowledge Management. Paper presented at the The 28th EGOS Colloquium, Helsinki, Finland.

Publication type

Paper in Conference Proceedings

Persons

Organizational Units

  • Institute for Entrepreneurship
  • Chair in International Management