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Are You Recognizing Your Strategic Customer's Valuable Knowledge? An International Study in Entrepreneurially Oriented Smaller Firms

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Reference

Wilhelm, S., Güldenberg, S., & Güttel, W. (2013). Are You Recognizing Your Strategic Customer's Valuable Knowledge? An International Study in Entrepreneurially Oriented Smaller Firms. Paper presented at the EURAM 2013, Istanbul, Turkey.

Publication type

Paper in Conference Proceedings

Persons

Organizational Units

  • Institute for Entrepreneurship
  • Chair in International Management