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A Taxonomy of Web Personalization


Weinmann, M., Schneider, C., & Robra-Bissantz, S. (2013). A Taxonomy of Web Personalization. Paper presented at the 19th Americas Conference on Information Systems (AMCIS 2013), Chicago, USA. (VHB: D)

Publication type

Refereed Conference Paper


Organizational Units

  • Institute of Information Systems
  • Hilti Chair of Business Process Management