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Choice Architecture: Using Fixation Patterns to Analyze the Effects of Form Design on Cognitive Biases

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Reference

Schneider, C., Weinmann, M., & vom Brocke, J. (2015). Choice Architecture: Using Fixation Patterns to Analyze the Effects of Form Design on Cognitive Biases. In F. D. Davis, R. Riedl, J. vom Brocke, P.-M. Léger & A. B. Randolph (Eds.), Information Systems and Neuroscience, Lecture Notes in Information Systems and Organisation (Vol. 10, pp. 91-97): Springer International Publishing.

Publication type

Chapter in Edited Book

Research

Online Choice Architecture
FFF-Förderprojekt, March 2015 until June 2017 (finished)

The aim of this research project is to learn to understand user behavior in online settings, in particular mechanisms associated with the presentation of choices in online contexts (referred to as ... more ...

Persons

Organizational Units

  • Institute of Information Systems
  • Hilti Chair of Business Process Management

Original Source URL

Link

DOI

http://dx.doi.org/10.1007/978-3-319-18702-0_12