Cause-related Marketing as a Tool for Brand Management – Findings from an Empirical Study

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Reference

Bruhn, M., Hess, V., Schäfer, D., Stolz, J., Niemand, T., & Siems, F. U. (2015). Cause-related Marketing as a Tool for Brand Management – Findings from an Empirical Study. European Journal of Management, 15(3), 77-92. (VHB_3: C)

Publication type

Article in Scientific Journal

Persons

Organizational Units

  • Institute for Entrepreneurship
  • Chair of Strategic Management and Entrepreneurship

Open Repository URL

Link

DOI

http://dx.doi.org/10.1016/j.redeen.2016.07.001