Which Reward Should I Choose? Preliminary Evidence for the Middle-Option Bias in Reward-Based Crowdfunding

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Reference

Simons, A., Weinmann, M., Tietz, M., & vom Brocke, J. (2017). Which Reward Should I Choose? Preliminary Evidence for the Middle-Option Bias in Reward-Based Crowdfunding. Paper presented at the 50th Hawaii International Conference on System Sciences (HICSS 2017), Hawaii, USA. (VHB_3: C)

Publication type

Paper in Conference Proceedings

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Organizational Units

  • Institute of Information Systems
  • Hilti Chair of Business Process Management

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