HomeResearchPublications

Midway to Social Embeddedness in NPD: The Role of Contextual Mechanisms

back to overview

Reference

Welling, C., & Zimmermann, A. (2010). Midway to Social Embeddedness in NPD: The Role of Contextual Mechanisms. Paper presented at the 30th Annual International Conference of the Strategic Management Society, Rome, Italy.

Publication type

Presentation at Conference

Persons

Organizational Units

  • Institute for Entrepreneurship
  • Chair of Entrepreneurship and Strategic Management