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Which visual information is perceived by the consumer? Media and advertising-psychological investigation by means of eye movement analysis.

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Reference

Furtner, M., & Sachse, P. (2008). Which visual information is perceived by the consumer? Media and advertising-psychological investigation by means of eye movement analysis.. Paper presented at the FH Science Day Proceedings.

Publication type

Paper in Conference Proceedings

Persons

Organizational Units

  • Institute for Entrepreneurship
  • Chair of Entrepreneurship and Leadership