HomeResearchPublications

From a good idea to a successful product - A framework to shape the intersection between Technology and Innovation Management and Product Management in B2B

back to overview

Reference

Osswald, M., Gentner, D., & Brecht, L. (2017). From a good idea to a successful product - A framework to shape the intersection between Technology and Innovation Management and Product Management in B2B. In S. Gurtner, J. Spanjol & A. Griffin (Eds.), Leveraging constraints for innovation. PDMA Essentials 3. (Applied) (pp. 208): PDMA.

Publication type

Chapter in Edited Book

Persons

Organizational Units

  • Institute for Entrepreneurship
  • Chair of Entrepreneurship and Technology

Original Source URL

Link