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The Attraction Effect in Reward-Based Crowdfunding

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Reference

Weinmann, M., Tietz, M., Kaiser, L. F., & Simons, A. (2018). The Attraction Effect in Reward-Based Crowdfunding. Presented at the 29th Workshop on Information Systems and Economics (WISE 2018), San Francisco, CA.

Publication type

Presentation at Scholarly Conference

Research

Digital Nudging — The Power of Defaults
FFF-Förderprojekt, June 2018 until May 2021

Many decisions are increasingly made in online contexts. It is therefore important to understand the impact of websites and their context on our decision-making behaviour. Even small modifications in ... more ...

Persons

Organizational Units

  • Institute of Information Systems
  • Hilti Chair of Business Process Management
  • Digital Nudging

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