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The role of Product Management in New Product Development

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Reference

Osswald, M., Brecht, L., & Schallmo, D. (2013). The role of Product Management in New Product Development. Paper presented at the 6th ISPIM Innovation Symposium, Melbourne, Australia.

Publication type

Paper in Conference Proceedings

Persons

Organizational Units

  • Institute for Entrepreneurship
  • Chair of Entrepreneurship and Technology