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An approach for de-commodisation: evaluating and escaping the commodity trap

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Reference

Schallmo, D., Osswald, M., Brecht, L. K., & Welz, K. (2013). An approach for de-commodisation: evaluating and escaping the commodity trap. Paper presented at the 24th ISPIM conference, Helsinki, Finland.

Publication type

Paper in Conference Proceedings

Persons

Organizational Units

  • Institute for Entrepreneurship
  • Chair of Entrepreneurship and Technology