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Customers as Experts: Be Strategic About Your Customers Because They Know More than You and are Willing to Share.

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Reference

Lettner, N., Wilhelm, S., Güldenberg, S., & Güttel, W. (2020). Customers as Experts: Be Strategic About Your Customers Because They Know More than You and are Willing to Share.. Presented at the VHB Annual Conference, Frankfurt, Deutschland.

Publication type

Presentation at Scholarly Conference

Persons

Organizational Units

  • Institute for Entrepreneurship
  • Chair of Entrepreneurship and Strategic Management

Original Source URL

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