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Technology adoption for the integration of online-offline purchasing: Omnichannel strategies in the retail environment

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Reference

Savastano, M., Bellini, F., D'Ascenzo, F., & De Marco, M. (2019). Technology adoption for the integration of online-offline purchasing: Omnichannel strategies in the retail environment. International Journal of Retail & Distribution Management, 47(5), 474-492.

Publication type

Article in Scientific Journal

Persons

Organizational Units

  • Institute of Information Systems

DOI

http://dx.doi.org/https://doi.org/10.1108/IJRDM-12-2018-0270