Foreign Market Entry Mode of Service Firms: The Case of U.S MBA Programs

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Reference

Czinkota, M. R., Grossman, D. A., Rajshekhar, J., & Nugent, N. (2009). Foreign Market Entry Mode of Service Firms: The Case of U.S MBA Programs. Journal of World Business, 44(3), 274-286. (ABDC_2022: A*; ABS_2021: 4; VHB_3: B)

Publication type

Article in Scientific Journal

Persons

Organizational Units

  • Institute for Entrepreneurship
  • Chair in International Management