On the Front Line: Marketers Combat Global Terrorism

Reference

Czinkota, M. R., & Knight, G. (2005). On the Front Line: Marketers Combat Global Terrorism. Marketiing Management, 11(May / June 2005), 33-39.

Publication type

Article in Scientific Journal

Persons

• Prof. Michael Czinkota, PhD

Organizational Units

• Institute for Entrepreneurship
• Chair in International Management