Incorporating willingness-to-pay data into online recommendations for value-added services

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External Documents

Reference

Backhaus, K., Becker, J., Beverungen, D., Frohs, M., Müller, O., & Weddeling, M. (2010). Incorporating willingness-to-pay data into online recommendations for value-added services. Paper presented at the European Conference on Information Systems, Pretoria, South Africa. (VHB_3: B)

Publication type

Paper in Conference Proceedings

Persons

Organizational Units

  • Institute of Information Systems
  • Hilti Chair of Business Process Management