Creating Emotions via B2C Websites

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Reference

Jones, M., Spence, M., & Vallaster, C. (2008). Creating Emotions via B2C Websites. Business Horizons, 51(5), 419 - 428. (ABDC_2016: C; ABDC_2019: B; ABS_2018: 2; ABS_2021: 2; ISI_2016: 2.157; ISI_2016_5year: 3.329; VHB_3: C)

Publication type

Article in Scientific Journal

Persons

Organizational Units

  • Chair in International Management