Creating Emotions via B2C Websites

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Reference

Jones, M., Spence, M., & Vallaster, C. (2008). Creating Emotions via B2C Websites. Business Horizons, 51(5), 419 - 428. (ABDC_2022: B; ABS_2021: 2; VHB_3: C)

Publication type

Article in Scientific Journal

Persons

Organizational Units

  • Chair in International Management