Brand, organisational identity and reputation in SMEs: an overview

back to overview

Reference

Abimbola, T., & Vallaster, C. (2007). Brand, organisational identity and reputation in SMEs: an overview. Qualitative Market Research: An International Journal, 10(4), 341 - 348. (ABDC_2019: B; ABS_2021: 2)

Publication type

Article in Scientific Journal

Persons

Organizational Units

  • Chair in International Management