Reference
Vallaster, C., & Hasenoehrl, S. (2006). Assessing New Product Potential in an International Context: Lessons Learned in Thailand. Journal of Consumer Marketing, 23(2), 67 - 76. (ABDC_2022: A; ABS_2021: 1; VHB_3: C/D)
Publication type
Article in Scientific Journal
Persons
Organizational Units
- Institute for Entrepreneurship
- Van Riemsdijk Chair in Entrepreneurship