Corporate branding for start-ups: The crucial role of entrepreneurs

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Reference

Rode, V., & Vallaster, C. (2005). Corporate branding for start-ups: The crucial role of entrepreneurs. Corporate Reputation Review, 8(2), 121 - 135. (ABDC_2016: C; ABDC_2019: C; ABS_2018: 1; ABS_2021: 1; VHB_3: D)

Publication type

Article in Scientific Journal

Persons

Organizational Units

  • Chair in International Management