The Role of Social Interactions in Building Internal Corporate Brands: Implications for Sustainability

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Reference

Vallaster, C., & Lindgreen, A. (2012). The Role of Social Interactions in Building Internal Corporate Brands: Implications for Sustainability. Journal of World Business, 48(3), 297–310. (ABDC_2019: A*; ABS_2021: 4; VHB_3: B)

Publication type

Article in Scientific Journal

Persons

Organizational Units

  • Institute for Entrepreneurship
  • Van Riemsdijk Chair in Entrepreneurship