Do You Know Your Valuable Customers?

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Reference

Wilhelm, S., Güldenberg, S., & Güttel, W. (2013). Do You Know Your Valuable Customers? Journal of Knowledge Management, 17(5), 661 - 676. (ABDC_2019: A; ABS_2021: 2; VHB_3: C)

Publication type

Article in Scientific Journal

Persons

Organizational Units

  • Institute for Entrepreneurship
  • Chair in International Management