Entrepreneurial Branding: Measuring Consumer Preferences through Choice-Based Conjoint Analysis

Reference

Eggers, F., Eggers, F., & Kraus, S. (2016). Entrepreneurial Branding: Measuring Consumer Preferences through Choice-Based Conjoint Analysis. International Entrepreneurship and Management Journal, 12(2), 427-444. (ABDC_2019: C; ABS_2021: 1; VHB_3: B/C)

Publication type

Article in Scientific Journal

Persons

• Prof. Dr. Dr. Sascha Kraus
• Prof. Dr. Fabian Eggers
• Dr. Felix Eggers

Organizational Units

• Institute for Entrepreneurship
• Competence Center for Entrepreneurship and Family Business
• Chair of Strategic Management and Entrepreneurship
• Chair of Entrepreneurship and Leadership

Original Source URL

DOI