Reference
Eggers, F., Eggers, F., & Kraus, S. (2016). Entrepreneurial Branding: Measuring Consumer Preferences through Choice-Based Conjoint Analysis. International Entrepreneurship and Management Journal, 12(2), 427-444. (ABDC_2016: C; ABDC_2019: C; ABS_2018: 1; ABS_2021: 1; ISI_2016: 1.312; ISI_2016_5year: 1.935; ISI_2018: 2.537; VHB_3: B/C)
Publication type
Article in Scientific Journal
Persons
Organizational Units
- Institute for Entrepreneurship
- Competence Center for Entrepreneurship and Family Business
- Chair of Strategic Management and Entrepreneurship
- Chair of Entrepreneurship and Leadership